📞 (716) 864-7664
📍 2250 Military Rd, Tonawanda NY 14150
Insight Floor Co.
2024-2025
Home & Floor Style Guide.
In a post-pandemic world, we're still reeling from the noise and chaos of the past 5 years. Today, more & more people are putting emphasis on base values like peace, mental health and family. In this shift towards serenity, we are seeing more people transform their homes into more calming, earthy and open environments, reflecting our deep desire to reconnect with nature and our humanity.
Let's Talk Color.
To guide you in your product selection, be it flooring, paint or furniture, we've developed a unique color palette that encompasses luxury, elegance and warmth that brings the aesthetic of the great outdoors right into your home.
A vibrant celebration of the sun-soaked landscape of the Mediterranean, this palette compliments the whitewashed buildings and clay and stone cityscapes while infusing the serene blues of the sky and sea. Terracotta accents and soft garden greens bring to mind the lush and rich earth of the region, bringing fun and relaxation to any space.
Mediterranean Coast.
Sandy Beige #D6CFC4
Terracotta #D76B3A
Sea Blue #2A9D8F
Soft Olive #A7C6A7
Warm Taupe #C2B280
Ocean Mist #B4D6E7
Capturing the arid beauty of the desert landscape, the California High Desert palette showcases warm and earthy tones. These colors were selected to mimic the sunbaked earth, clear blue skies along with the vibrant vegetation, offering a refreshing contrast. This combination embodies the tranquil yet striking essence of the west coast desert scape, bringing an inviting atmosphere to any room in the home.
California High Desert.
Desert Sand: #E3CDA0
Cactus Green #A6B24D
Sunset Orange #D15A29
Rocky Gray: #B2B2B2
Sky Blue #A4C8E1
Clay Red #C65D4E
The Floor is Yours.
Your choice in flooring will set the foundation for a rooms design, helping to set the tone, mood and style. In recent years, customers have embraced lighter and more earthy hues along with wide planks for a more open, luxurious feel in their space. If you're looking for a fresh look, one of our following design picks would be a great place to start.
Feel the Paint.
Nothing sets the emotional tone of a room quite like your paint choice. Soft blues and greens can create a calming, serene environment, making them ideal for bedrooms or bathrooms. Warm tones like yellows, oranges, and reds can energize a space, making them great for kitchens or dining areas. And neutral tones (grays, whites, taupes) create a calm and balanced backdrop, allowing furniture and decor to stand out.
Paint color also influences the way we perceive a space’s size. Lighter colors can make a room feel more expansive, while darker shades can make it feel cozier or more intimate.
Looking to lay down a fresh coat? Let the designers at Sherwin-Williams offer a few suggestions from their latest Colormix Collection for 2025.
Our mission
We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.
Our vision
We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Esther Bryce
Founder / Interior designer
Lianne Wilson
Broker
Jaden Smith
Architect
Jessica Kim
Photographer